Winner of The Observer Ethical Awards Global campaigner 2011.
Voted by The Retail Jeweller 2011 as one of the Top 100 innovators in the UK Jewellery Industry
Maverick, pain in the arse, social entrepreneur, out of the box, radical, passionate, emotional, unmanageable, direct, to the point, breath of fresh air, rebel, visionary, scruffy, non-conformist, looks like a bum, economic terrorist and dangerous bastard have all been used to describe Greg and his commitment to human rights, ecological responsibility and fair trade in the jewellery sector.
Gold – The Movie
With documentary film maker Christian Trumble and production company Dartmouth Films, Greg begins work on a feature length documentary movie about the International Gold Trade, the winners and losers and the impact this global non transparent industry has on human rights, the environment and the jewellery trade. Filming starts 2013
Making TROUBLE – Fighting for fair Trade Jewellery.
As of June 2012, Greg has begun work on a book in partnership with Lion Hudson on telling his unique role in the rise of the ethical jewellery movement and the creation of Fairtrade Gold. Provisional publication date June 2013.
FAIRTRADE GOLD & PEACE GOLD
Greg is currently working with The Fairtrade Labelling Organisation (FLO) co-ordinating their International Gold programme and Peace Direct in eastern Congo to support the establishment of a Peace Gold programme with ex-combatants.
General info and history.
Greg is a fair trade jeweller with a background in human rights and environmental advocacy. He has been a pioneer and foundational to the international development and realisation of fair trade jewellery and traceable supply chains from mine to retail. Greg is passionate about the jewellery industries to transform lives amongst small-scale miners through the power of mine to market traceability and transparency. Jewellery is an iconic luxury purchase that source is the opposite extreme. This reality needs to change and is the premise for all of his advocacy and campaign work inside and outside the jewellery trade. He is a regular columnist for The National Association of Goldsmiths Jewellery Magazine, writer, public speaker on Ethics in Jewellery and is consulting with a number of groups in Africa keen to use the wealth of their minerals to bring peace and prosperity to their communities.
He initiated and currently serves on the British Jewellers Association and National Association of Goldsmiths ethics working group. He acts as an adviser to the Diamond Development Initiative.
Greg is now blogging at Fair Jewellery Action and is working with FJA on promoting the truth about jewellery to the consumer, alongside work in Africa on the Destination Fairtrade Gold project.
In 1991 aged 24 following trips to Tanzania and Ethiopia, he started CRED a development education network on the south coast of England. Working with young adults in schools and colleges he became a regular facilitator of young activists in the field of human rights, the environment and fair trade (economic justice for the poor).
In 1996 Greg started CRED Jewellery the pioneering fine jewellery company. Cred Jewellery was the UK and Europe’s first jewellery company to retail fair trade green gold and platinum jewellery collections. His stated aim within the jewellery sector is;
“To make it culturally unacceptable to sell an item of jewellery that is not independently certified as socially and environmentally responsible”.
Some of the highlights of his work has been the publication in 2003 of ‘Towards an Ethical Jewellery Business’, the introduction in 2004 of fully certified green gold wedding rings to the UK in partnership with Oro Verde. In 2008 CRED Sources was established as a bullion platform for fair trade and recycled metals. In 2009 launched the worlds first high street jewellery boutique in Chichester (UK) that is fully traceable and recycled across all its jewellery collections. In September of the same year with social objectives of the business achieved he left CRED Jewellery with the aim of returning to his advocacy and campaigning roots to continue to catalyse the broader movement for certified fair trade jewellery both in the UK and internationally.
After visiting this pioneering small-scale mining initiative in 2003/4, he continues to advocate for their social and environmental mining in the rain forests of Colombia. Oro Verde support indigenous sustainable mining methods for gold and platinum that do not use cyanide or mercury and offer 100% transparency on gold.
In 2005 alongside Catalina Cock and Ervin Renteria, he co-founded The Alliance for Responsible Mining (ARM), an international organisation seeking to lobby for small-scale mining communities around the world.
Following an invitation in 2008 by Inuit small-scale ruby miners in Greenland, he witnessed first hand the colonial marginalisation that was taking place at the hands of the Danish Government and the Canadian Mining Company True North Gems. He has been active in supporting the indigenous peoples right to mine, own, transform and sell their Ruby without fear of prosecution by the authorities. It is still illegal in Greenland to pick up ruby and take it home.
In 2010 with US ethical jeweller Marc Choyt, he co-founded FJA whose aim is too make ethically sourced jewellery the only moral choice for consumer and supplier. FJA enables jewellers and jewellery businesses to commit to transparency and traceability in the jewellery supply chain from source to product. It also acts as a voice to marginalised communities who are effected by injustices around mining as a whole. He has c0-authored with Cally Oldershaw the Red & Green Book, an educational tool aimed at jewellers who wish to start the journey towards ethical practice.
During 2010 Greg worked exclusively with the Fairtrade Foundation in London, assisting them in developing the commercial and consumer facing side of the International Fairtrade Gold supply chain. He continues to be an advocate and supporter of the work of Fairtrade as an expression of economic justice for the poor.
Working with the Dean of Chichester Cathedral and CRED Jewellery, he was instrumental to delivering the world’s first application of Fairtrade Gold onto a public building.
Since January 2011, Greg has been working on Fairgold Africa, a small initiative focused with small miners across Africa. The aim of this initiative is to embed the fair trade principles in gold across Africa creating value chains that deliver social, environmental, peace and economic benefits to local people. The focus of this work to date has been in Kenya.
He is happily married to Ruth with two girls Mali-Grace and Jemba-May. His personal interests and practices are enjoying his Triumph Bonneville, Sea Kyacking, researching and practicing indigenous Celtic Christian spirituality and living as simple a life as is possible given his love of Indian food.