Fair Jewellery Action (FJA) is a Human Rights and Environmental Justice Organisation within the jewellery sector. Through its communications platform FJA advocates traceability and transparency in the jewellery supply chain through the promotion of ethical and fair trade jewellery business. FJA’s objective is to direct more of the economic impact of the jewellery sector for the regenerating of local economies, in support of cultural preservation and environmental sustainability.
FJA’s activities will focus on being a driving force and voice to consumers with the aim of making ethically and fairly traded jewellery the only moral choice. FJA will support jewellers by connecting them with the source of their material and enabling them to see the social, environmental and market advantage of providing ethical products.
FJA will comprise of three streams: education, campaigning and producer support.
Production of education materials aimed at engaging the jewellery industry and design and art college students studying jewellery, on social, environmental and livelihood issues that will inspire, facilitate and empower jewellers to become more ethical and fair trade in their business practice.
This will be in the form of a published and online materials.
2. Campaigning – supporting indigenous people affected by mining
FJA will host campaigns in support of the rights of indigenous people, communities and small-scale miners affected directly or indirectly by unjust situations involving mining.
FJA will be highly focused, supporting only those that we can impact,utilisingsocial media, and our network of suppliers, ethical jewelers, NGOs, press and action on the ground.
FJA is currently supporting the rights of Inuit small-scale ruby miners to mine, own, transform and sell ruby from Greenland.
3. Producer support of small-scale miners to reach fairtrade certification:
Recognising that small-scale mining strengthens communities and has the potential to redeem economies in the third world, the FJA will support mining projects enabling miners and their products to reach fair trade certification.
The FJA will provide financial support, scoping studies, advice from qualified professionals, liaise with locals, practical help in implicating the project along with encouraging public support through press and up-to date information.
FJA is a programme launched in the UK and USA by fair trade jewellers and ethical jewellery advocates Greg Valerio and Marc Choyt. In the UK only, FJA will operate within the charitable trust of The CRED Foundation (no1072426).
FJA is calling jewellers and jewellery businesses to join them in engaging with vital social and environmental issues, striving to achieve transparency and traceability in the supply chain from mine to retail.
To become a part of the fair jewellery network and to demonstrate your commitment to traceability and transparency in the jewellery supply chain please contact:
Marc Choyt (USA/Canada) firstname.lastname@example.org
Greg Valerio (UK/EU) email@example.com.
If you are outside North America or Europe feel free to contact either Marc or Greg directly.